Cambridge Analytica is a British company started by the right wing mega donor Robert Mercer, managed by the republican President Donald Trump’s former chief strategist and NSC member until April 2017, Steve Bannon, and then overseen during the 2016 presidential campaign by the president’s senior adviser and son-in-law Jared Kushner. Others involved in this decision maker was the former campaign manager Paul Manafort and Brad Parscale, a member of the 2020 campaign team for President Trump.
It seems that some enterprising TV journalists went undercover to find out more about this entity where they managed to secretly film Senior executives at Cambridge Analytica – the data company that credits itself with Donald Trump’s presidential victory – saying that they were able to entrap politicians in compromising situations with bribes and Ukrainian sex workers. It became obvious that this data mining company isn’t bound by any ethical or professional standards.
On March 19, 2018, Zachary Beau of AXIOS has penned the following report, “Report: Cambridge Analytica says it could use sex, bribes to “entrap politicians”
A 4-month undercover investigation conducted by the UK’s Channel 4 News revealed that Cambridge Analytica says it has secretly campaigned in more than 200 elections around the world, using shady tactics that include bribery and prostitution in order to entrap politicians in compromising situations. The company says they “entirely refute” the allegations.
Why it matters: Cambridge Analytica worked for Donald Trump’s campaign during the 2016 presidential elections, and is at the center of a controversy for its role in harvesting data from more than 50 million Facebook profiles. Facebook announced Monday that it has hired a digital forensics firm to conduct a comprehensive audit of the company.
A Channel 4 reporter, posing as a fixer for a client working on elections in Sri Lanka, secretly filmed Cambridge Analytica’s chief executive Alexander Nix as he described some of the tactics the firm employs:
- “We’ll offer a large amount of money to the candidate, to finance his campaign in exchange for land for instance, we’ll have the whole thing recorded, we’ll blank out the face of our guy and we post it on the Internet.”
- Nix also said they could “send some girls around to the candidate’s house,” adding that Ukrainian girls “are very beautiful, I find that works very well.”
- “…Many of our clients don’t want to be seen to be working with a foreign company… so often we set up, if we are working then we can set up fake IDs and websites, we can be students doing research projects attached to a university, we can be tourists, there’s so many options we can look at. I have lots of experience in this.”
- Another CA executive, Mark Turnbull, discussed how the firm pushes damaging material onto social media: “… we just put information into the bloodstream of the internet, and then, and then watch it grow, give it a little push every now and again… like a remote control. It has to happen without anyone thinking, ‘that’s propaganda’, because the moment you think ‘that’s propaganda’, the next question is, ‘who’s put that out?’”
Statement from Cambridge Analytica to Channel 4: