A Channel 4 reporter, posing as a fixer for a client working on elections in Sri Lanka, secretly filmed Cambridge Analytica’s chief executive Alexander Nix as he described some of the tactics the firm employs:

• “We’ll offer a large amount of money to the candidate, to finance his campaign in exchange for land for instance, we’ll have the whole thing recorded, we’ll blank out the face of our guy and we post it on the Internet.”

• Nix also said they could “send some girls around to the candidate’s house,” adding that Ukrainian girls “are very beautiful, I find that works very well.”
• “…Many of our clients don’t want to be seen to be working with a foreign company… so often we set up, if we are working then we can set up fake IDs and websites, we can be students doing research projects attached to a university, we can be tourists, there’s so many options we can look at. I have lots of experience in this.”
• Another CA executive, Mark Turnbull, discussed how the firm pushes damaging material onto social media: “… we just put information into the bloodstream of the internet, and then, and then watch it grow, give it a little push every now and again… like a remote control. It has to happen without anyone thinking, ‘that’s propaganda’, because the moment you think ‘that’s propaganda’, the next question is, ‘who’s put that out?’”

Statement from Cambridge Analytica to Channel 4: