There is another Democratic star in the State of Texas besides Beto O’Rourke who in campaigning against the republican Senator Ted Cruz. Her name is MJ Hegar. You will be hearing a lot more about her in the near future as she will be competing against Rep. John Carter in a dark-red district in central Texas to be its next US Congressperson.
She’s joining a handful of other first time democratic candidates who have that star quality like Randy Bryce, the steel worker from Wisconsin and Amy McGrath of Kentucky, a first military female fighter pilot.
Here is the rest of the story…
On June 21, 2018, Josh Voorhees of Slate penned the following report, “Can a Viral Campaign Ad Make the Difference in Deep-Red Texas?”
“When Amy McGrath, a Kentucky Democrat, kicked off her congressional campaign last year with a slickly produced ad about her struggle to become the first female fighter pilot, it was hailed as the best ad of the early midterms cycle and helped vault her to a primary victory last month. Now, a Democrat in Texas may have done her one better.”
“MJ Hegar, an Air Force veteran who is running against Republican Rep. John Carter in a dark-red district in central Texas, released a bio ad on Wednesday that tells the story of how her military helicopter was shot down by the Taliban in Afghanistan, and how she later sued the Pentagon to overturn its ban on women serving in ground-combat.”
With a runtime of more than 3 minutes, the ad isn’t really intended for television. The idea is to cultivate some online interest in her race—something of a trend among candidates looking to stretch limited campaign cash this year. So far, it seems to be working. The ad was all over Twitter on Thursday, and had already earned Hegar more coverage than she might have otherwise expected in such a tough race. The video was made by Cayce McCabe of Putnam Partners, the same firm behind McGrath’s introductory ad.*
“Perhaps the most successful bio spot of the cycle belongs to Randy Bryce, the union steel worker running to replace Paul Ryan in Wisconsin, who became a liberal sensation after a two-plus minute campaign ad that introduced voters to Bryce, his mustache, and his mother, who has multiple sclerosis. Bryce turned his viral fame into frequent appearances on MSNBC and fundraising cash, then secured the backing of the Democratic Congressional Campaign Committee, and is now the heavy favorite in his primary.”